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A backpack full of Brickleberry

The same day we received an email announcing Comedy Central's "multiplatform marketing campaign" for Brickleberry, the new animated series produced by Daniel Tosh, a big box of Brickleberry swag arrived at A.V. Club HQ. The marketing truly is multiplatform, as the Brickleberry logo appears on toilet paper, a T-shirt, a backpack, and more. Too bad our fall TV preview advised viewers not to get their hopes up about this show.