In an apparent attempt to capture the “teens who order one cup of coffee and stay all night” demographic, Atari is teaming up with Denny’s to “remix” three of its classic video games into a mildly diverting breakfast-themed format. The promotion will be featured exclusively on the Denny’s app for iPhone and Android and includes the excruciatingly titled “Hashteroids,” “Centipup”, and “Take-Out”. Should you find yourself with a working smartphone in hand and nothing better to do, here are the game descriptions:
Hashteroids – You’re aboard the SS Denny’s Condiment Transport ship and the mission is clear: deliver 40 tons of condiments to the 4th planet in sector 7d.
Centipup – Once upon a time, a young boy named Danny came across a bottle of syrup and with just a slight squeeze the bottle’s sticky contents had the power to turn anyone or anything into a fried egg.
Take-out – A wall made entirely of delicious Denny’s breakfast items appears blocking all the take-out orders from their rightful owners. The only way to feed customers is to break down that wall!
The promotion is part of Atari’s recent rebranding effort as it emerges from Chapter 11 bankruptcy only slightly dustier than those E.T. video games excavated from a landfill in New Mexico. Denny’s chief brand officer Frances Allen trumpets the Atari collaboration as an opportunity to “extend the fun beyond our menu” in a press release that uses the word “fresh” a lot, marking the first time in 30 years anyone has used that word in reference to either Atari or Denny’s.
Submit your Newswire tips here.