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Check out a new video from Australian facial hair advocates The Beards

The Beards are a pro-beard band—because that’s a thing now—from Australia that performs songs advocating for the proliferation and glorification of facial hair. The hairy gang has toured the U.S. and played SXSW earlier this year, bringing their down under message of hair up top to the masses. With a number of U.S. tour dates ahead, The Beards are premiering their latest hairy video on The A.V. Club today. “The Beard Accessory Store” tells the story of a shop owner and beard proponent who is forced out of business when his clientele starts shaving.

The band’s full schedule of North American dates is below.

The Beards tour 2013
Oct. 18—Fat Baby—New York, New York
Oct. 19—Ortlieb’s Lounge—Philadelphia, Pennsylvania
Oct. 20—Church Of Boston—Boston, Massachusetts
Oct. 22—The Seahorse Tavern—Halifax, Nova Scotia
Oct. 24—Divan Orange—Montreal, Quebec
Oct. 25—The Horseshoe Tavern—Toronto, Ontario
Oct. 26—Abbey Pub—Chicago, Illinois
Oct. 28—The Biltmore Cabaret—Vancouver, British Columbia
Oct. 29—Sunset Tavern—Seattle, Washington
Oct. 30—Dante’s—Portland, Oregon
Oct. 31—Hotel Utah—San Francisco, California
Nov. 1—The Roxy Theatre—West Hollywood, California
Nov. 2—Pub Rock—Scottsdale, Arizona
Nov. 3—Soda Bar—San Diego, California 

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