In this incredible, very Diddy-like public-service announcement, the former Puff declares his distaste for bullying in its many forms—with special attention to after-hours online bullying, which is apparently a big thing with the kids these days. (What will they think of next?) The commercials were produced in conjunction with World Wrestling Entertainment, which is an organization that does not encourage bullying in any of its forms, whether online or fake-hitting somebody on the back with a ladder. Of course because this is Diddy, there is no altruism involved; he happens to be involved in a clothing line called Invisible Bully, which was started by Notorious B.I.G. homeboy Damion "D-Roc" Butler. Butler famously took the fall for Biggie on a gun charge, and he went to jail for his involvement in a shootout between Lil Kim and Foxy Brown's camps. So... Good role model! Here's the video, which is pretty entertaining, though features no gunplay.