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"Mad Men Yourself" returns with new clothes, same old ennui

The Mad Men Yourself app that so quickly captured the nation’s fancy last year—and which lingers still in approximately half of your Facebook, Twitter, and commenter avatars—has returned, just in time to preview the show’s fourth season première on July 25. In keeping with this year’s theme of rebirth and buying new furniture, Mad Men Yourself has added an updated selection of clothes, accessories, and backgrounds to help you outwardly define yourself and further delay any identity-crumbling introspection. And it’s still pretty fun. Here’s your Newswire editor, preparing for just another ordinary day of work.

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