The release of 2006’s Snakes On A Plane under its straightforward, unabashed working title was viewed as many things—a victory for the Internet, a nadir of imagination, a sort of glasnost for the often-pretentious business of movie marketing—but whatever your opinion, the truth is that the only reason we still talk about it today is because it was called Snakes On A Plane and not Pacific Air Flight 121. And director David Ellis knows that, which is why he’s attempting to do the same with his upcoming untitled 3-D shark thriller, which he would like to release as… Untitled 3-D Shark Thriller.
The film, about a lake house full of nubile co-eds under attack by freshwater sharks, was originally sold overseas as Shark Night 3-D, but Vulture reports that producers “hate that title” and are looking for something else to call it here in the U.S. Unfortunately, everything they’ve come up with so far—“Chums, Fins, Terror On The Lake” are mentioned—sucks. So Ellis has decided that “until I hear a better name, I like what we’ve got right now: Untitled 3-D Shark Thriller,” adding, “The title says everything you need to know: 'We’ve got sharks.' 'It’s in 3-D.' and, 'It’s a thriller.'” Sounds like he has the posters mapped out as well. Anyway, for all it may say about our creative bankruptcy, we for one welcome a world where marketers finally embrace the lessons of Dudley Moore’s Crazy People.