People who watch Comedy Central also tend to eat Frito-Lay snacks, according to a spokesman for Frito-Lay, who believes this overlap of South Park viewers and fried chip consumers has created a branding niche that’s just waiting for someone to cram a fistful of Cheesy Poofs in it. And so it is that the preferred sustenance of Eric Cartman will become reality in the coming weeks as part of South Park’s “Year Of The Fan” celebration of its 15th season, which kicks off with the immersive Ultimate South Park Fan Experience at Comic-Con. Visitors there will be able to step inside a life-size replica of South Park’s main street as well as its school cafeteria, where bags of Cheesy Poofs will also be made available. But even those who aren’t attending Comic-Con—or for that matter, aren’t even South Park fans—will have the chance to get their hands on some Cheesy Poofs at their local Wal-Mart, where it will compete with the store's approximately 1,000 other iterations of artificial cheese that Cheesy Poofs were created to mock. But this one has the added flavor of partially hydrogenated irony.