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Groupon revises its ads to make clear it actually cares about stuff

The Internet outrage that greeted Groupon’s Christopher Guest-directed, celebrity philanthropy-mocking ads during the Super Bowl has prompted the company to revise its controversial commercials. Each spot now ends with the words, “Support the cause at savemoney.org”—as opposed to “See it again at groupon.com”—which directs visitors to a website where they will find a statement on how Groupon users can “save so much money that you feel like saving something else,” and provides links to donate to the various causes being mocked, like Greenpeace, the Rainforest Action Network, The Tibet Fund, and Build On, an organization for building schools in poor villages that will reportedly feature in a future commercial starring Sheryl Crow. Should this new strategy fail to appease the masses, a second title will be added containing the entire text of Jonathan Swift’s "A Modest Proposal."

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