vi•ral vid|e|o (vi´rel vid´ē ō) n. a video that becomes popular through the process of Internet sharing, typically through internet media sharing websites.
not a vi•ral vid|e|o (not a vi´rel vid´ē ō) n. a video that’s been brainstormed and test-marketed by a well-paid ad agency, which stars one of the biggest, beigest celebrities in the world slumming with a bunch of viral-video shorthand, released to a bunch of media outlets via a press release titled “Jennifer Aniston sex tape” that urges them to help make it the next “Internet sensation” along with a gentle reminder to mention Smartwater.
Okay Smartwater, consider yourself mentioned… as a purveyor of really terrible not-a-viral-videos. Internet, let’s band together to resist the allure of cute puppies and that weird lip-syncing kid and NOT forward this crotch-kick of a video to anyone, ever, in hopes that ad agencies will stop trying to pull this shit on us.
Send your Great Job, Internet tips to GJI@avclub.com