Smash ratings down, because sometimes people don’t watch shows they actively despise

Smash ratings down, because sometimes people don’t watch shows they actively despise

In news that threatens to drain tweeting America’s precious wordplay reserves (“What a Bomb(shell)!” “Anjelica Hust-oh no! What a Debra Mess-ing!” “Smash? More like Thud! #morelikethud”), the second-season première of Smash bowed to 4.5 million viewers last night, scoring a 1.1 rating among adults under 50. So not as bad as Do No Harm, but significantly worse than the last Smash première, a series debut that took a Voice lead-in to 11.44 million viewers and a 3.8 rating in the advertiser-preferred 18-49 demographic. Overnight data from Nielsen ranks the two-hour première below every other offering in the 9 o’clock and 10 o’clock hours, save for the series finale of Emily Owens M.D., a show that’s been dead for nearly two months. And thus ends hate-watching’s brief, trend-piece aided reign as The Future of Television; you are now advised to find some other innocuous object that has no real effect on your daily life at which to direct unbridled, unfiltered online rage. Apricots, maybe. Apricots: What an asshole fruit, right? And what’s with all the scarves, apricots? 

Filed Under: TV, The Voice

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