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Last Week Tonight With John Oliver introduces the world to “Donald Drumpf”

Though he’s previously declined to dignify Donald Trump’s presidential campaign with a response, it seems John Oliver can no longer ignore the orange elephant in the room, especially not when it’s accompanied by the Grand Old Party. So the Last Week Tonight host waxed vitriolic on the Republican frontrunner for nearly 22 minutes on Sunday’s episode, first describing Trump as the possibly cancerous “back mole” that America should probably get checked out (if not excised) at this point.

Oliver acknowledged the entertainment value in Trump’s shenanigans as well as his appeal for voters weary of the party establishment, who have been won over by the tycoon’s brashness and aura of success. But as Oliver recounted some of Trump’s history, the candidate’s feats began to sound more like mythology. The host cited PolitiFact’s survey of Trump’s truthiness, as well as his faulty short-term memory regarding his own provocative tweets, including one in which he accused Jon Stewart of not being “proud of his heritage” because the former Daily Show host had changed his last name from Leibowitz (never mind that “Stuart” is his middle name).

The segment is brimming with incisive commentary on Trump’s hypocrisy and frightening political views—including his call in to Fox News in which he advocated “getting to the terrorists” by killing their families—but this rancorous bit about Stewart’s last name led to some inspired rebranding. After revealing that Trump’s own chest-puffing last name had been changed by a “prescient ancestor” from the far less rousing “Drumpf,” Oliver announced a campaign to “make Donald Drumpf again.” In its efforts to release susceptible voters from the name’s onomatopoeic spell, Last Week Tonight has already purchased the DonaldJDrumpf.com domain, where hats bearing the #MakeDonaldDrumpfAgain hashtag are being sold. There’s even a Chrome extension available to help folks “Drumpf Trump.”

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