While on a field trip to the DC Comics office, Marvel editor-in-chief Axel Alonso wandered off the tour path and stumbled into a room full of men in suits sitting at computers, radiating the eerie green glow of cash money. After being bitten by one of these radioactive sales analysts, Alonso found himself gifted with the ability to relaunch his own company’s titles, hence the announcement of Marvel NOW! on Tuesday. Still in the early stage of his super-powered evolution, Alonso is unable to fully replicate DC’s ability to launch 52 new No. 1s in a single month, so the initiative is restricted to putting out just one first issue per month, to be released between October and February. He’s also failed to develop DC’s secondary mutation of being able to reboot an entire company’s continuity, so readers will just have to continue following the history of the Marvel characters that they’ve presumably already been invested in for years.