Outside of the huge, collective shrug that registered a 3.9 in San Francisco yesterday, the opening of Paul W.S. Anderson’s The Three Musketeers has made very little impact on the nation so far—this despite the film’s updating of Alexandre Dumas’ literary classic with the requisite CGI and 3-D special effects that confirms that, indeed, it is a movie made in 2011 that you can go see. And if you ask Anderson's star and wife Milla Jovovich (And what is Twitter but a never-ending interview?), the blame for that collective apathy can be laid not on a weariness with subject matter that’s been adapted several dozen times across an entire century’s worth of media, nor on the early reviews that paint The Three Musketeers as a drab, dumb, pointless rehash, but the fact that the movie's distribution company just didn’t do enough to market it.
“Do you think ppl know abt the movie?” Jovovich tweeted. “Ask your friends! Do they know it's a fun family film?” Hey, maybe you should call or text them, right now. Or, wait. Suggesting her queries might just be rhetorical, Jovovich quickly turned accusatory, continuing, “Are ‘summit’ promoting it as a family adventure movie? Or are they resting on their laurels from ‘twilight’ n making no effort? Let me know!” Without waiting to gauge the national consensus, she then reached her own conclusion: “I think ‘summit’ hve swept ‘3 Musketeers,’ a grt family adventure film, under the rug in the US. Shame on them. SHAME ON YOU "SUMMIT.” Of course, even if Summit had been shamed into stepped up its advertising campaign, it’s unlikely to have made much of a difference: According to a recent study by TiVo, around 20 percent of DVR users have been fast-forwarding through ads for The Three Musketeers already, when they’re not pausing to crack jokes about blimp fights or Jovovich doing that ninja twirl in a massive hoop gown. SHAME ON THEM. SHAME ON YOU. SHAME ON US ALL.
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