PBS has every reason to hate reality television. The latter is trampling all over the former as far as ratings and revenue are concerned, despite the utter lack of brainpower necessary to consume it. Following the success of its subway poster campaign, New York’s PBS affiliate, WNET, has created three fake trailers for ridiculous reality shows to reiterate that it is one of the last institutions providing meaningful, educational content. Each trailer cuts off just a second before it should, and a message appears on screen: “The fact that you thought this was a real show says a lot about the state of TV. Support quality programming.” There’s also information on how to donate and the official hashtag, #TVGONEWRONG. It’s a strong statement about the state of cable these days, but will it make a difference? Watch the trailers below.