The xx release a visualizer-packed app for its latest album

The xx release a visualizer-packed app for its latest album

The xx's signature style of placing a male voice and a female voice in conversation with one another may be simple, but the band's marketing strategy sure isn't. To promote its latest album, Coexist, the band has released a free interactive app for Apple and Android products that includes music videos, tour information, lyrics, a visualizer, news updates, and some kind of interactive album art. This is presumably to encourage people to buy the album rather than steal it, since you need to own a digital copy of the album to access the visualizer and, really, who doesn't go apeshit for visualizers?

The xx is on tour in Europe now and will be back in the U.S. in 2013. Dates are below. [via Pitchfork]

Jan. 27—Electric Factory—Philadelphia, Pennsylvania
Jan. 28—Ram's Head Live—Baltimore, Maryland
Jan. 29—The National—Richmond, Virginia
Jan. 30—Orange Peel—Asheville, North Carolina
Jan. 31—Ryman Auditorium—Nashville, Tennessee
Feb. 2—Tabernacle—Atlanta, Georgia
Feb. 3—Florida Theater—Jacksonville, Florida
Feb. 4—The Beacham Theatre—Orlando, Florida
Feb. 5—The Fillmore Miami Beach—Miami, Florida
Feb. 7—The Ritz Ybor—Tampa, Florida
Feb. 8—House of Blues—New Orleans, Louisiana
Feb. 9—House of Blues—Houston, Texas
Feb. 12—Austin City Limits Live at the Moody Theater—Austin, Texas
Feb. 13-14—Granada Theater—Dallas, Texas
Feb. 15—Cain's Ballroom—Tulsa, Oklahoma
Feb. 17—Rialto Theatre—Tucson, Arizona