Black Moth Super Rainbow enlists Eric Wareheim to help raise money on Kickstarter
The trippy brains behind Black Moth Super Rainbow want to release a new record, but they’ve soured on the whole label distribution model. Thus, like any band in 2012, it's started a Kickstarter campaign calling directly on fans to get its new record, Cobra Juicy, out into the world. And to do that, it's also called on friend, fan of the band, and Tim And Eric Awesome Show, Great Job! star Eric Wareheim to make the pitch. The resulting video is, of course, just as mind-bending and psychedelic as the band’s music, interjected with copious still shots of Wareheim clad in a yellow hoodie and using a headset phone.
As always with Kickstarter campaigns, there are various incentives to pony up the bucks, running the gamut from stickers to an all-expenses paid trip to Pittsburgh for a rollerskating party, complete with all-you-can-eat pizza and a build-your-own sundae bar. For The A.V. Club’s money, though, perhaps the best incentive comes at the $75 level, where contributors will get a hand-numbered, blacklight-reactive Black Moth Super Rainbow “Ugly Orange full-head latex mask” based on the album art, which comes complete with a USB drive containing the record “jammed in the mouth like a tooth.”