Warner Bros. decides that The Great Gatsby is actually "the perfect summer movie"
It's the best thing a studio can be in this world—a beautiful little fool
Warner Bros. has moved one of its biggest presumed Oscar contenders, Baz Luhrmann’s adaptation of The Great Gatsby, from its previously scheduled, prestigious, Christmas Day release all the way to next summer, putting a positive spin on the delay by saying it wants “to ensure this unique film reaches the widest audience possible.” Naturally, this makes one wonder what the real reason is: Concerns about competing with Django Unchained, and dividing the Leonardo DiCaprio fanbase against itself? A need for more post-production tinkering or even possible reshoots, so that Luhrmann can refine the 3-D effects until the class commentary is properly all up in your face? Or is it a sign that Warner Bros. has all but given up on the film as a serious award-season favorite, and pegged all its hopes on counter-programming against a summer of Iron Man, Star Trek, and Fast And Furious sequels—despite the fact that high-minded literary adaptations aren’t exactly “summer movie” material, even from a “counter-programming” viewpoint? At this point the studio isn’t saying, averring, “We think The Great Gatsby will be the perfect summer movie around the world” in its press release, beating on like boats against the current, borne back ceaselessly into the past. (In 3-D.)