There’s something downright homey about Hey Rosetta and its approach to the art of the music video. The group’s latest album, Seeds, doesn’t break any new ground, but its simplicity in making music sets it apart. Each video up on YouTube has views well into the hundreds of thousands, but production values teetering closer to the hundreds of dollars. Instead of making Hey Rosetta look bush league, this lo-fi aesthetic comes off charming and likable. Even the videos that look professionally made have an inviting nature, which is an underrated quality in this age of streaming video and instant judgments. This is a rare case of a band’s personality making it infinitely more noteworthy.