Artist Riverwest 24

If the idea of a 24-hour bike race through the heart of Milwaukee’s Riverwest neighborhood doesn’t fill your heart with joy, there’s clearly something wrong with you. After all, what’s not to love? A great location, hundreds of merry riders, and a course that takes its cues from Double Dare make the Riverwest 24 a unique Milwaukee summer event. The race’s goal is twofold: to encourage safe urban biking, and to shine a positive spotlight on the iconoclastic Riverwest community. Just as irreverent as the neighborhood it calls home, the RW24 is less a race than a day-long block party on wheels.

Updated 07/22/2010