Swervedriver

The term “indie rock” is used as a descriptor for disheveled swoop-shaped haircuts or a style of music for nerds-turned-fashionistas to blast through their Apple earbuds. For independent rock relics Swervedriver, however, the term means “not signed to Atlantic Records.” The low-fi Brits didn’t have the luxury of airtime on a hit CW show or an appearance on a Ford commercial, yet they’ve survived numerous near-breakups and one real breakup. The black cloud that threatened a permanent breakup has cleared now, and their trademark style is in fashion. Perhaps the ’90s wasn’t Swervedriver’s decade to break out, after all. This could be the time to one-up modern contemporaries like Silversun Pickups and show ad agencies that they bet on the wrong Band Of Horses.

Updated 06/06/2011