The Bravery

The Bravery’s formula for success: Be everywhere. The popular New York act seems better than most at marketing itself, despite years of playing the same fairly standard—and critically polarizing—new-wave-inspired dance-rock. Having busied itself in the earlier parts of its career plastering the city streets with posters and offering downloadable MP3s and sampler discs, the band followed with a charting hit (“An Honest Mistake,” off its self-titled debut), a string of sold-out club dates, and opening slots for groups like U2 and the Smashing Pumpkins. Coming after the somewhat sophomore slump of 2007’s The Sun And The Moon, The Bravery bypassed most signs of a fan backlash with 2009’s Stir The Blood.

Updated 06/27/2011