Sears among most hated companies in America
Pat Pilon/Flickr
You have to be pretty bad to be more hated than Netflix following the whole Qwikster debacle of last year, but according to business website 24/7 Wall St., it was a feat that Sears was able to pull off. Following the news that many business prognosticators are predicting a slow and painful demise for the electronics retailer, 24/7 Wall St. named the company the sixth most hated in the nation, a ranking that puts Sears ahead of the indecisive Netflix in terms of customer ire. 24/7 Wall St.’s list was determined using an algorithm that compiled factors like consumer satisfaction, profit forecasts, pricing, customer care, and overall brand impression, but from the looks of write-ups, nearly every choices seems to have been based solely on customer satisfaction.
As City Pages points out, it’s more than a little perplexing that the list doesn’t include Walmart (where are the horrifying documentaries about 4th-place finisher Nokia?), but it does bring up some succinct comments about problems Sears has had with customer service in the past year, specifically citing an online customer satisfaction survey.
Among those more hated than Sears are Best Buy, Facebook, American Airlines, AT&T, Nokia and Goldman Sachs, sending a clear signal to companies that Americans will hate you more if you sell their voluntarily supplied personal information to advertisers (admittedly creepy) than if you dupe customers into insecure mortgage-backed securities and use your immense wealth to escape nearly unscathed from federal fraud charges. But yes, we get it: that Zuckerman kid looked like a real douche in The Social Network.
In related news, it's still called the Willis Tower.
