April 26th, 2007
AVC: On "Lookin' At Me Sideways" on your new record, it sounds like you're laying it all out on the line, before people start asking you about it.
BA: Yeah. And that song "Daylight," I kind of went into it on that, too. It's a really difficult thing for people to understand, because race is such a polarizing thing for the majority of people. I think people accept it as a reality before they even question it… I think because of the situation that I grew up in, I had to question it almost every minute of my social life, that everybody I loved, and everybody that loved me, were black people. So I'm like, "How do I really explain that without [the press] getting it wrong?" So I'd just be like, "I'm not talking about this with you." They went ahead and wrote "Brother Ali, black albino Muslim from Minneapolis." And I've seen people argue on the Internet, people being like, "No, Brother Ali is black, and this is how I know." I don't want this person feeling like I lied to them, even though I've never lied about it. My whole life, I've never lied about it.
AVC: Honesty is the main thread on The Undisputed Truth. Were you writing songs with that theme in mind?
BA: This kind of transformation happened when I started touring with Shadows On The Sun. My entire life changed, and the way I looked at life changed. When music became my career, and Slug [from Atmosphere] started being so generous to me, it was giving me a lot of opportunities to get out, get exposure, and make some money. I wasn't concerned so much with just surviving. I did all these things believing that I could rebuild my life, that it would be the way I wanted it to be, and it was starting to happen. So I was like, "I have to make this as an album." I just could not think of any other album to make. "This has to be what this album is about. If it's anything else, then I'm cheating myself."
AVC: It does seem like you're making a definitive statement with this album.
BA: Yeah. "Freedom Ain't Free" was one of the first ones I wrote. Right when I wrote that, I was like, "[The Undisputed Truth] is the name of this album, and this is the focus of it, and we're gonna chronicle all the things that made this thing happen." Including the good ones.
AVC: And "Freedom Ain't Free" is the B-side for the first single, "Truth Is." That seemed like a conscious decision, having such strong statements be the first public look at the album.
BA: That was definitely a conscious decision. "Truth Is" is kind of my manifesto on what music should be, and has become. It's kind of the syllabus for the record.
AVC: In March, Rhymesayers signed a distribution deal with Warner Music's Independent Label Group. The Undisputed Truth is the first Rhymesayers record under this agreement. How will the new distribution deal affect your music? Do you think it will?
BA: The thing about it is that we were in a really good situation, because we—and when I say "we," I really mean Atmosphere, and Siddiq, who runs the label, and a lot of the staff—built the label on our own. There's nobody that can say that they made Rhymesayers, other than Rhymesayers. And we're happy, and we're succeeding, and we're growing. So we were in a good situation, where we weren't desperate to deal with any of these big companies. The number-one thing, especially the way I see it—and I really believe this is how everybody at Rhymesayers sees it—is the way we interact with the people who support us, the actual fans. That's what defines us, along with the way that we make music, and the way we work and tour…
When we tour, we play a lot of little cities regularly, and we love playing there. The most you're ever gonna get are 300 kids, but it's the shit. It's amazing. There's no Tower Records there, there's no Amoeba there. They basically get their music online, and if they can't get it online, they just have to wait until we come through on tour. So if we can figure out a situation where my new album is at Target for eight bucks, we get those kinds of tools if we need them. And this is our first time doing it, so we'll see. I'm feeling pretty good about it, I feel like they're just gonna get our stuff in more people's hands. The other thing is, [Warner Brothers] have no control whatsoever in the music we make, or how we interact with our supporters. That was the biggest deal.
AVC: Have you given any thought about whether, if you were given the opportunity, you would be on Warner, or another major label?
BA: Yeah, I've thought about it. A lot of those companies have let Rhymesayers know that that's an option, that they're open to talking about it. I don't know. Slug has been such a mentor to me. I'm not saying I would do exactly what he's doing, but I think that the beautiful thing about him is that he's always grown in a very natural way. Every step he's taken, he's kind of been busting at the seams and ready to take it. He's never grown more than he was ready to grow naturally. I think I really dig that. I mean, we had the opportunity with this record to put it out on Warner Brothers. Shadows On The Sun and Champion, they didn't go through any distribution. So I said, "Let's try it just using the distribution, and see what makes sense." I'm up for gaining something, but there are certain things I just can't give up. I can't give up the way that we actually interact with people. If I could add a bunch of idiot teenagers onto that, whatever. But I can't give up the fat dude from Baltimore who loves "Forrest Whitaker." I would really hate myself if that happened.
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