Cheapskating: Free grilled chicken at KFC
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In its ongoing effort to convince America that factory-farmed, grease-soaked death-bird is a sensible dietary option, KFC is granting a free piece of its new grilled chicken to anyone who stops by one of its locations today. No coupon is necessary; however, you do NOT get to pick which particular hunk of corpse (breast, thigh, leg, wing, first head, second head, third head, etc.) you're given. First the company officially shortens its name to rid itself of the word "fried," and now it's pouring millions into pimping not-fried chicken. Nothing like an unshakable belief in your own brand to bolster consumer confidence.
In conjunction with the new campaign, K(not-)FC has launched a YouTube contest wherein fans of the new grilled chicken—and/or anyone with a video camera and two legs—are urged to film themselves chicken-dancing to some funky music while waving around pieces of the stuff. Yeah, we'll get right on that.
