The Wisco renamed the "Wisco"
Stephanie Birr
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Soon, we'll have no more confusing exchanges with friends, parents, and loved ones from out of town when we tell them to meet us at "The Wisco" and they search “The Google” to no avail. No more sighs and eye-rolling as we explain to fresh-faced students and newly minted 21-year-olds who venture down Willy Street that nobody actually refers to any bar in town as "the Willy Street Pub & Grill." No more racism.
Well, maybe that’s a bit of a stretch, but it’s nice to see a place go with what its customers think is right for it. The Willy Street dive confirmed with Decider recently that it's going to go ahead and re-name itself what all its customers call it already—the "Wisco." The owners even have a new sign on the way to make the change official. This concise, unique name will probably fare better than the bar's previous titles: The Wisconsin Inn, The New Wisconsin Inn, and the aforementioned Long Fake Ampersand-Utilizing Name That No One Uses. Otherwise, we're reasonably sure the Wisco will stay set in its old ways with solid bar food, cheap beer, a charmingly cramped volleyball court, semi-dilapidated house exterior, and random-ass punk, metal, and noise shows. No word yet on whether the Paradise Lounge will switch to “The Dise” (“The Dice?”) or Madison’s will dub itself “The Place Across from The Dane.”
