A bottle of PBR will cost you $46—in China
It’s been a while since we discussed the pros, cons, and irritating cool-kid cachet of PBR, but a recent tidbit of Pabst-related news seems too good to pass up. According to a Foreign Policy piece called “Huge In Asia,” the sometimes-beleaguered swill is something of a top-shelf delicacy in China. Like Jack Palance used to say, believe it…or not!
Forget $1 cans: In China it is called Pabst Blue Ribbon 1844, and it costs 300 yuan, or $46, per bottle. Ads call it a “world-famous spirit” on par with Scotch whisky and French brandy. To be fair, it’s not the same swill you find in Williamsburg: Sold in an elegant bottle and aged in wooden casks, the beer is meant to be savored in a champagne flute.
Aged in wooden casks? Served in champagne flutes? That kind of shit is liable to get you beat up in some circles, including underwear bike rides and/or the Polish Falcon. Love it or hate it, Pabst Blue Ribbon remains nothing more than a good, old-fashioned, shitty beer in this country. A $3 tallboy is about as fancy as we like to get, thank you very much.