Tourist Trap Harley-Davidson Museum

Like it or not, tourist attractions are part of this city, too. But do they deserve the bad rap they get from grizzled locals? Decider takes an ongoing, objective look at the cold, hard facts of establishments that largely exist to draw in transients in Tourist Trap. In this edition, online travel guide Lonely Planet is taken to task on the Harley-Davidson Museum.

Lonely Planet says:
“If you like motorcycles, this place is heaven.”

Decider says:
It’s about time Harley-Davidson built a museum in Milwaukee. The company’s only been an integral part of the city for what, over a century? But patience has proven a virtue—the size and scope of the museum reflect a loving attention to detail that only 100 years of hoarding could produce. The two-story galvanized steel and black brick structure houses a staggering collection of motorcycles dating from 1903 to the present, including models built for the military, post office, and police, along with some quirky custom models, such as the bedazzled “Rhinestone” bike that would probably pose a safety threat on the street with all its colorful yet blinding accoutrements. The jewel of the collection is “Serial Number One”, the oldest Harley in existence, as evidenced by the “1” stamped inside the engine casing. The museum also features videos, interactive displays, original design sketches, historic riding wear, and too much memorabilia to digest in one visit. 

Tourist Trap? More like tourist must-see. Motorcycle enthusiasts--Harley folks in particular--will certainly feel that the entrance to heaven is not guarded by angelic pearly gates, but the absurdly tall metal doors leading into the museum. Even visitors who don’t bleed orange and black will be awed by the stylish design and inclusive approach to honoring a company that helped make Milwaukee famous for more than just beer.