Local Newswire Help keep live music on WMSE 

The importance of WMSE 91.7 to Milwaukee’s music scene cannot be overstated. For over 30 years, the indie radio station has served as a musical tastemaker, and has tirelessly championed some of the city’s best bands. It’s also recorded some of those bands, and broadcast them live on the air as part of the Local/Live series. But those performances are now in jeopardy, as the station’s in-house recording studio is in serious need of an upgrade. In an effort to replace its outdated equipment, WMSE has turned to Kickstarter in hopes of raising $30,000. And while that may sound like a chunk of change, when you consider the goodwill the station has cultivated over the past three decades, it’s practically a drop in the bucket.

In true Kickstarter fashion, a host of goodies and honors are available to potential backers. For instance, a pledge of $15 or more will entitle you to “exclusive access to the Local/Live concerts in early 2012, and your name on the wall of the WMSE studios;” while $150 or more will net you an Executive Producer credit on The Best Of Local/Live CD. For the lucky listeners with really deep pockets, a pledge of $2,500 will buy an intimate, in-home Paul Cebar concert, while $10,000 or more will secure naming rights for the new studio.

The station is aiming to reach its goal by Dec. 22, and has already raised over $2,000. Watch the pitch video below (featuring Kings Go Forth and Testa Rosa, among others) for more information, and head over to the Kickstarter page and pledge today.

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