Help Special Entertainment finish its epic (and epically insane) feature film, Hamlet A.D.D.
“There are castles, spaceships, pirates, cowboys, robots, exciting duels, and even a musical number!”
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Milwaukee’s Special Entertainment is best known for projects like the massively popular “What What (In The Butt)” video (53 million YouTube views and counting!), William Shatner’s Gonzo Ballet, and the On Cinema app featuring Tim Heidecker and Gregg Turkington (check out a commercial for the app here). But for many folks in the local film and art scenes, Special Entertainment is just as notorious for a long-in-the-works project that has yet to see the light of day: Hamlet A.D.D. The feature-length, shot-entirely-in-front-of-a-green-screen, time-hopping, batshit-crazy re-imagining of Shakespeare’s masterpiece has been in various states of production for nearly a decade. What’s it all about? According to Special Entertainment:
This visually stunning adaptation of Hamlet features live-action characters in a colorful, hand-drawn cartoon world. All actors were shot entirely in front of a green-screen. There are castles, spaceships, pirates, cowboys, robots, exciting duels, and even a musical number!
Hamlet is an easily distracted prince who just wants to have fun. When his dad’s ghost begs him to take revenge against Uncle Claudius for his murder, Hamlet proceeds with gusto to do everything but. From practicing theatre acting in the 1800s to producing a sci-fi TV-show in the 1950s, from showing off at the disco in the 1970s to an infinite workout-montage in the far distant future, young Hamlet always manages to find something new to distract himself from the task at hand. Postponing the inevitable until the very end of space-time itself, Hamlet learns the hard way that when you procrastinate, everyone dies. Or do they?
Now, the film is nearly complete, and Special Entertainment’s Andrew Swant and Bobby Ciraldo are looking for a little help getting it ready for a February premiere at the Museum of Contemporary Art in Los Angeles.
A Kickstarter campaign has been launched in hopes of raising $12,000 by November 27. The money will be used for needed post-production processes like sound mixing, color correction, and marketing. Per usual, a host of goodies are being offered to potential backers, including a digital version of the finished film ($25), a “thank you” credit and a piece of the green screen ($100), and the inclusion of your face somewhere in the film ($250). Not bad for a film that features cameos from Dustin Diamond, Mark Metcalf, Neil Hamburger, Mark Borchardt, the late Kumar Pallana, and the voices of Mystery Science Theater 3000’s Trace Beaulieu and Kevin Murphy.
Need more convincing? Check out Swant and Ciraldo’s hilarious tour of Special Entertainment’s not-so-swank digs, which gleefully spoofs a similar video from Pixar. Who knew Harrison Ford and Brad Pitt once hung out in Milwaukee’s own “Love Lounge?”