It’s safe to say Stevens Point Brewery’s new beer commercial is epic
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The word “epic” died. It’s deader than we’ll all be Dec. 21 if those predicting the end of the world were right. The Internet killed it. And yet, using that impending apocalypse, the one where John Cusack’s limo falls into the earth, Stevens Point Brewery has created a beer commercial worthy of reanimating the corpse of “epic,” and not just because the world might be ending.
The nearly two-minute spot for Point’s 2012 Black Ale, directed by Kerry Shaw Brown and shot in Chicago according to Dane 101, has everything needed for a properly screwy day of reckoning. Like Christopher Nolan’s interpretation of Tim Burton’s Red Triangle Circus Gang from Batman Returns, the city streets are filled with fire-breathing freaks, masked creeps, snow, and debris, with hapless citizens, riot squads, and horse cops with Gladiator helmets trying to deal with it all. But all one lucky couple needs is a steamy make-out scene and a few Black Ales to chug in public to see the world off into oblivion.
Mix in an operatic score, exhilarating camera work, and some decent special effects, and it’s fair to dust off the old word “epic” when describing this beer spot.