The Disclaimer: Bands playing for free, bands playing for “exposure,” and Milwaukee’s lack of exposure at SXSW
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Nearly every Wednesday at noon, Ryan Schleicher of WMSE, Evan Rytlewski of the Shepherd Express, and Matt Wild of The A.V. Club Milwaukee take to the WMSE airwaves to discuss all things Milwaukee. The half-hour fun-fest is called The Disclaimer, so titled because none of the sometimes-cranky and ridiculous opinions expressed during the show represent those of the three hosts’ employers. Milwaukee music, Milwaukee art, Milwaukee events, and D.I.Y. lawn care tips are frequently discussed—and rarely agreed upon.
A recent article on OnMilwaukee.com has Ryan, Evan, and Matt wondering: Can playing for the sake of “exposure” be bad for a band? Does playing for free somehow devalue an artist’s work, and should bands play each and every gig that’s offered to them? Talk of exposure leads to talk of Milwaukee’s lack of exposure at this year’s SXSW. Has the annual music clusterfuck become just another star-studded festival with no room for up-and-coming artists? (Answer: Yes.) As always, Evan confesses his love for Prince, Matt rips on a random band from Portland, and Ryan rips on Matt’s old band.