The Disclaimer: The end of black radio, the reinvention of Shorewood, and the WAMIs
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Nearly every Wednesday at noon, Ryan Schleicher of WMSE, Evan Rytlewski of the Shepherd Express, and Matt Wild of The A.V. Club Milwaukee take to the WMSE airwaves to discuss all things Milwaukee. The half-hour fun-fest is called The Disclaimer, so titled because none of the sometimes-cranky and ridiculous opinions expressed during the show represent those of the three hosts’ employers. Milwaukee music, Milwaukee art, Milwaukee events, and D.I.Y. lawn care tips are frequently discussed—and rarely agreed upon.
This week on The Disclaimer: In the aftermath of WMCS-AM 1290’s format change from an African-American community station to something called “Martini Radio” (think Rat Pack ditties mixed with Adele), Evan laments the marginalization of black music on the airwaves. Billboard’s recent decision to factor in digital downloads, streaming numbers, and—gulp—YouTube views into its charts has resulted in many black stations changing overnight, and has made dreck like “The Harlem Shake” the number-one song in the country. Next, Evan hips The Disclaimer crew to the trendy bar/restaurant boom in Shorewood, and explains why the normally quiet suburb is trying to attract the cool kids. Finally, Matt relishes the recent (not bad) WAMI nominations, and mentions that one time he bowled a 300 game when he was 14.