Will Summerfest bring stadium rock back to Miller Park?
Milwaukee World Festival and the Brewers expand partnership to present more concerts at the ballpark
Good news and bad news from the folks at Summerfest and the Milwaukee Brewers: The groups announced today that Summerfest will be the “official venue agent” for booking bands at Miller Park. That’s the good news. Here’s the bad news: Who is big enough to play stadiums anymore? Well, there’s jam bands like Dave Matthews Band and Phish, though it’s hard to imagine that they would pick Miller Park over the more bucolic surroundings at nearby Alpine Valley. There are also aging classic rock acts like Bruce Springsteen, The Rolling Stones, and Paul McCartney, which only play out every couple of years and probably won’t be able to tour on a massive scale much longer. (Seriously, McCartney is going to be 67 this year—he’s even too old for “When I’m 64” jokes.)
That leaves the new breed of classic rock bands like U2, Bon Jovi, and (heavy sigh) Nickelback, though even those bands might feel more comfortable playing arenas like The Bradley Center as the music industry continues its slow but steady implosion. But, hey, Summerfest is the world’s largest music festival, so maybe we should just defer to their expertise on this one. “We are thrilled to partner with the Milwaukee Brewers in this capacity,” Don Smiley, president and CEO of Milwaukee World Festival, said in the Journal Sentinel. “This agreement provides an opportunity to leverage our proven resources and expertise in targeting and securing world-class entertainment, while working cohesively with Brewers Enterprises to help maximize Miller Park for our community.” Ow! Nothing gets us ready to rock more than talking about leveraging proven resources and working cohesively with other community organizations!