Your bra bomb better work, Nerdlinger: Kenosha-based Jockey has reinvented the bra
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Most underwear-wearing Americans may only know Kenosha-based Jockey International as a longtime purveyor of unglamorous tighty-whities—or, in some cases, the sponsor of the Brewers’ similarly unglamorous Jockey Pregame radio show. But the 137-year-old company is also on the cutting edge of 21st century bra technology, because God knows someone has to be. The New York Times and BizTimes, among other sources, are reporting that Jockey has unveiled a new line of bras that will revolutionize the way ladies buy, wear, and think about them, doing away with past problems of poor fit, underwire issues, and inconsistent sizes. What’s more, old, familiar sizes like 36C have been replaced by new, less sexily named sizes like 9-42. Whether or not the new bras will remind men not to put them in the dryer—which represents the sum total of our bra knowledge—remains to be seen.
From the BizTimes:
The newest Jockey bra features volumetric sizing, replaces underwires with a 3-D Contour support and guarantees consistent sizing in styles that will not be discontinued.
Designed by women, for women, Jockey’s patented Volumetric Fit System replaces the 80-year-old alphanumeric sizing format. The new fit system measures both the volume of a woman’s breast, as well as her under-bust measurement, resulting in a custom fit.
The BizTimes goes on to say that the new Volumetric Fit System is the result of nearly a decade of research—research that involved “3-D scanning of more than 800 female bodies.” And with that, we return you to your job, which more than likely does not involve scanning 800 female bodies for nearly a decade.