event Direct Hit
Also Playing: Jetty Boys and Team Band and The Gusto
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Jordan Lee
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Sat Dec 12
7 pm
Direct Hit, Jetty Boys, Team Band, and The Gusto at Borg Ward Collective
Pop-punk outfit Direct Hit started out as a side project for Nick Woods of Madison-Milwaukee band The Box Social. But when the Social broke up last year, Woods decided to devote more attention to Direct Hit, carrying on with the rambunctious guitar rock of his former band. The group has already released three digital EPs called #1, #2, and #3, with #4 and #5 to come in winter. Woods likens the gradual roll out of new material to comic books, “but with more flagrant self-promotion.” Actually, the comic-book comparison is spot-on for a band bursting with color and youthful exuberance.
Borg Ward Collective 823 W National Ave, Milwaukee, WI
Pop-punk outfit Direct Hit started out as a side project for Nick Woods of Madison-Milwaukee band The Box Social. But when the Social broke up last year, Woods decided to devote more attention to Direct Hit, carrying on with the rambunctious guitar rock of his former band. The group has already released three digital EPs called #1, #2, and #3, with #4 and #5 to come in winter. Woods likens the gradual roll out of new material to comic books, “but with more flagrant self-promotion.” Actually, the comic-book comparison is spot-on for a band bursting with color and youthful exuberance.
Updated 12/15/2011
