In teen movies like Full Of It, hair color is destiny. The preppy blonde head-cheerleader type may have more fun, but the brunette is nevertheless destined to get the guy, especially if she's a tart-tongued no-nonsense type who's proved her worthiness via friendship and acidic one-liners. But in Full Of It, it takes a whole heap of cosmic weirdness for geeky protagonist Ryan Pinkston to realize that unconventionally attractive best friend Kate Mara might in fact be a worthier love interest than Amanda Walsh, the soulless, more conventionally sexy girl of his dreams.
A sort of metaphysical, gender-switched Mean Girls, Full Of It casts Pinkston—best known for conducting antagonistic Ashton Kutcher-engineered celebrity interviews on Punk'd—as a hapless, runty high school senior who transfers to a new school and endures the requisite gauntlet of ridicule and humiliation. When dead-eyed, surprisingly funny guidance counselor Craig Kilborn advises Pinkston to bullshit his way into popularity and success, he acquiesces only to find a strange twist of fate has turned all his ridiculous boasts into reality. Suddenly he's being rabidly pursued by the most popular girl in school and a foxy teacher, become a star on the basketball team, and boasts genitalia outsized enough to make Ron Jeremy quake with envy.
Some of Pinkston's fabrications are appealingly perverse, like his assertion that his wholesome mother is an avant-garde painter (she consequently becomes a chic bohemian painter who specializes in female genitalia) and his equally square father's a member of Poison. But most of Full Of It's frantic wish fulfillment comes off as banal and unimaginative, the timid stuff of countless superior teen comedies about geeks lusting for foxes while evading the wrath of preppy jocks. And, of course, these mild comic shenanigans eventually coalesce into some very trite messages. Like the protagonists of many a supernaturally tinged comedy, Pinkston learns that the only thing worse than not getting what you want is getting exactly what you want and that honesty is the best policy. Despite a novel premise and an appealing, energetic cast, Full Of It seldom finds magic in its supernatural whimsy.