Localized New Diet Plan: live in a glass apartment at the Mall Of America

David Blaine, Mall of America satguru/flickr David Blaine had a similar stunt in 2003. He succeeded in losing weight.

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Hey Jared: Take your comically large pants, your sub, and get out of here. We have a new weight-loss messiah now, and his name is Scott.

His last name is about the only thing in his life that Scott isnʼt willing to share as he kicks off his stay in a glass apartment at the megamall. His quest is to become a “Human Do.ing” for Blue Cross Blue Shieldʼs “Do” campaign, allowing shoppers to watch him 24/7 as he attempts to make healthier choices.

The 20-by-30-foot glass apartment is situated by Nickelodeon Universe and a Toll House Cookie shop, so heʼll have to set his sights on the children riding rollercoasters to avoid the constant urge to gorge on chocolate chip cookies.

Scottʼs going to be a main attraction at the mall for a whole month, so make sure you stop by and see to it that heʼs logging some miles on his exercise bike. No word yet if his bathroom is also made of glass. Also still unknown: whether or not the mall will be providing whips so that passersby can have an accessory to shouting, “Slim down fatty!”

This adventurous box-dweller would probably lose more weight if he went the route of David Blaine, who supposedly didn't eat for 44 days while suspended in a glass box over London. Hmm.

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