The key to Goop and similar brands’ unfortunate success, the video notes, is their expertise at “promoting endless illness,” and making their customers believe there’s always something else that could be healed/fixed/cleansed/inserted inside you (with solutions that Goop coincidentally sells at outrageous prices on their web store).

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Unnatural Vegan’s video is also careful to note that Goop’s appeal is often rooted in very real issues within our society—particularly, the marginalization of women’s voices on issues relating to their own body. The solutions to these systemic problems, however, don’t reside in a $75 candle that smells like Gwyneth Paltrow’s lady parts, a product so absolutely awful and insane that it has already warranted its own Snopes article.

In short, please don’t watch The Goop Lab, even if your plan is to merciless mock it. Don’t fuel the vagina-scented fire, folks.

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