Probably as part of a sinister strategy to make cults more likable, Hulu has tapped Aaron Paul to star in its drama The Way. Paul will play Eddie Cleary, who, along with his wife Sarah (Michelle Monaghan), is at the center of a “controversial movement.” Of course, we no longer need that euphemism now that Paul is making cults awesome. Just as Paul made hard drugs cool on Breaking Bad, so too will he convince audiences that it isn’t so bad when many people follow the will of a few without asking any questions. “It’s just punch. Drink up, bitch,” he might say, as viewers nod in agreement at home.