AI advertising tip of the iceberg for AMC Networks new partnership
AMC is getting into business with Runway, one of Hollywood's favorite generative AI companies.
Logo courtesy AMC Networks
For better or worse, the entertainment industry is embracing generative artificial intelligence. Almost every Hollywood production ever made about AI suggests for worse, but kudos to all the studio execs for their relentless optimism about a technology bound to put human beings out of jobs. For instance, under a new partnership between AMC Networks and AI company Runway, AMC plans to use the tech to “trot out a range of promotional material without the need to spend added time and money trying to capture [images] with a physical shoot,” per The Hollywood Reporter. You used to have to pay artists, models, and marketing professionals for that sort of thing; thankfully AI provides a way to cut out the pesky middlemen otherwise known as “people who rely on this work to make a living.”
