So in an effort to encourage everyone to “make a better place, y’all,” Payne is moved to sing a soft, piano-accompanied version of Michael Jackson’s “Heal The World,” saying, “I felt like someone needs to sing these lyrics again and sing them over our world and just be a good reminder.” It’s a typically gentle, kindhearted gesture that has inspired some to tears, and some to tell her to kindly fuck off already.

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Among those in the latter camp were director Joe Carnahan, whose love of gritty action films and Liam Neeson’s face definitely wouldn’t seem to put him in this video’s target audience.

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But this earnest, emotive expression of vulnerability set to a treacly ballad has even earned the condemnation of Zach Braff, which is a bit like Bono calling Payne self-important.

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Still, even with these kinds of stinging rebukes, Payne seems as undeterred by the negative comments as any person who’s stubbornly clinging to the belief that their happiness is not determined by strangers on the internet. “You can either have water in your bucket, or you can have gasoline in your bucket, and I choose to have water,” Payne tells the New York Times, citing a popular motivational speaker maxim that you’ll similarly find inspiring or insipid.

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For Payne to have lasted long enough to even garner this kind of reprisal is, of course, another metaphor you can pin on her—for a tired, fractious society so bereft of true joy, it clings to these simulacra of happiness far longer than it should, and invests them with far deeper meaning than they should have ever had, only to end up resenting them when the novelty wears off and the pleasure proves fleeting. But it seems that, like so many internet fads before her, Chewbacca Mom has finally reached that point where the world is ready to consign her to a Chewbacca Memory, then briefly suspend its misery for some other innocuous diversion it will just as quickly come to disdain.

Not Pokémon Go, though! That’ll be fun forever.