The power of brand recognition compels The Exorcist: Believer to the top of the weekend box office
The Devil takes the top spot of the U.S. box office, but PAW Patrol takes second

The Exorcist: Believer Photo: Eli Joshua Adé / Universal Pictures
Universal reportedly paid $400 million to get the rights to The Exorcist, and David Gordon Green’s sequel/reboot The Exorcist: Believer has only put a small dent in that number in its first weekend in theaters (also the movie cost money to make, so that number the studio needs to make back is higher). It opened to just over $27 million, which ain’t nothin’ and was enough to easily take the number one spot on the domestic charts, but it’s not exactly a Barbie opening. Either way, it fared better than last week’s winner, PAW Patrol: The Mighty Movie, and last week’s close runner-up, Saw X. This week, the dog movie made $11 million and the killer tricycle puppet movie made $8 million.