Further Adventures In Press Releases
From CNN:
Entire generations of guys have crashed and burned at the hands of Gamekillers; people whose sole mission is to cause them to blow their cool and force them to lose the girl. AXE has heard what real guys have to say about these evil forces. Now, along with MTV, they will show them how to spot these predators from a mile away and defeat them.
MTV and AXE today announced the premiere of the network's new series "The Gamekillers," a show that follows unsuspecting guys on dates with beautiful girls and pits them against a variety of characters engineered to test their game.
Wow. Thanks, MTV and AXE body spray. I've always wanted to watch a show that would teach me how to defeat fictional characters who were manufactured by a company that sells cologne that smells like someone spilled a bottle of Drakkar Noir in a veterinary office that was hosting a viewing party for the cast of Good Luck Chuck.
You're both performing quite a public service! Except, I can't help but think that the recommended method of destruction for "gamekillers" on the show will be to run out and buy as much AXE body spray as possible. Right?
While guys have experienced these characters in real life, the entertaining and suspense-filled MTV series will introduce them to the world in a part-scripted, part-reality format that turns the typical dating show on its head.