Despite the best efforts of Extremely Loud And Incredibly Close, America still hasn’t found its inner Tom Hanks dad who can hug it and make 9/11 all better—evidenced most recently in that film’s quickly scrapped subway ad campaign, which attempted to forge some more pleasant associations with images of the burning World Trade Center by playing them on a constant loop with a U2 song. Unfortunately that didn’t work, leading to some New Yorkers now expressing similar complaints about the new billboards for Mad Men, as seen above, which the families of 9/11 victims have branded as insensitive for the way they evoke memories of those who leapt to their death that day.