On locket, Madison Beer finally finds her footing and is ready to dance
The singer’s third album flits between dark siren synth-pop, ‘90’s r&b slow jams, and crunchy 8-bit glitches. It’s her strongest, most focused work yet—and also her most fun.
At this point, the cautionary tales about fame’s traps and punishments must appear rote, what with pop’s laundry list spanning from MJ to Britney—but what’s surprising about Madison Beer’s story is that it often feels like her career was defined by navigating the fallout of fame before she’d ever even made it. Beer first blew up when Justin Bieber posted a YouTube link to her cover of Etta James on his Twitter, calling the then-13-year-old a “#futurestar.” Bieber’s manager Scooter Braun soon signed the young star, and for a second, it seemed like Beer was unstoppable. But then disaster struck: two years later, Beer’s nudes were leaked. Relentless cyberbullying ensued. Shortly after, Beer’s label, management, and lawyer all dropped her on the same day, and for the then-16-year-old, it felt like her world had imploded.
Much of Beer’s output afterward dealt with the trauma of this fallout: her debut album, Life Support, was frank in its exploration of her subsequent BPD and depression diagnoses, while Silence Between Songs’s closing track “King of Everything” was widely speculated to be about Braun (“Buildin’ a home made up of gold / Of people you hurt”). Listening to Beer at the time, it often felt like songwriting was an essential life-raft for her to process her pain and grapple with her mental-health struggles—all necessary work, and a crucial part of what lent her albums such diaristic vulnerability, but also a backstory that obscured how unfinished the arrangements and production actually were.