Matthew McConaughey feels like he was "duped" by Serenity producers
[Spoilers for Serenity’s batshit twist below.]
Serenity, a movie you probably haven’t heard of despite it starring Oscar winners Matthew McConaughey and Anne Hathaway, has one of the looniest twists this side of Remember Me. That said, the reveal that the neo-noir’s characters are actually video game characters programmed by a 13-year old who wants to see his stepfather die—yes, really—wasn’t enough to humiliate the stars, who are reportedly furious over the film’s lack of publicity.
According to Deadline, McConaughey is “breathing fire over feeling like he was duped” by the distributors at Aviron, who apparently bailed at the last minute on a full publicity campaign—including a press junket, commercials, and TV appearances—for the film. Aviron, dismayed by poor test screenings and the failure of their Oscar hopeful A Private War, decided to entirely forgo any press or advertising, though they’re receiving plenty now in the realm of “did that just fucking happen” reaction pieces. That’s not the kind of press McConaughey was hoping for, however, as the actor reportedly pushed the studio for some kind of support and received only passive aggressive words in response. In the end, “maybe only nine spots aired in obscure locales,” per Deadline’s sources.
