McDonald’s let the internet design its own burgers, oops
Because corporations will never quite get it, the New Zealand branch of McDonald’s recently had the wonderful idea to launch a promotional tactic seemingly premised on willfully forgetting everything the internet has ever done. On one hand, this isn’t shocking, since most of us need to forget the behavior of people online just to get up in the morning and convince ourselves the world is a worthwhile place. But NZ McDonald’s decided that not only would the company offer a new deal wherein customers could get a free fries and soft drink in exchange for designing their own burger, it also chose to let everyone share their creations online. As in, with a personally selected burger name and everything. So the internet proceeded to do what it does best—namely, make a mockery of anything put in front of it, with a healthy dollop of racism to boot.