Netflix Party Games marks the streamer's latest unconvincing push into gaming
Netflix may continue to dominate the world of streaming, but when it comes to games, it isn’t moving the needle.
Image credits: Netflix
So far, Netflix’s attempts at getting into the games business have been a bit of a mess. The streamer announced plans to work its way into the industry back in 2021, and later that year put out a thin lineup of mobile titles for the service to an indifferent response. Undeterred by this initial lack of buzz, it would continue adding to its collection in the coming years. The result? A surprisingly impressive stable of iOS and Android ports: the hit roguelike Dead Cells, the BAFTA-winner Before Your Eyes, the all-timer strategy roguelite Into The Breach, and perhaps most unexpected of all, the magical realist adventure game Kentucky Route Zero. In a model that resembles Apple Arcade, these titles are available to download on the App Store with a subscription. According to Netflix’s website, it currently has over 80 titles available.
However, with the impressive lineup, the initiative did not pan out, and as of 2022, less than 1% of Netflix users had tried games on the service. Earlier this year, 20 games were removed, including some of its best, like Hades, Katana Zero, The Case Of The Golden Idol, and Monument Valley. Meanwhile, it also cancelled several mobile ports like Crashlands 2 and Tales Of The Shire. Between its almost total lack of marketing and the seeming unpopularity of cramming games originally designed for console and PC games onto small smartphone screens, Netflix Games has had a rough run of it. This very much lines up with the struggles that many other non-gaming-focused tech companies have had while trying to enter the space, such as Amazon, which recently wound down most of its gaming divisions, including its MMO New World.
But seemingly undeterred from this string of failures, two weeks ago Netflix announced the latest wave of Netflix Games: a Red Dead Redemption mobile port is slated for December, and a daily puzzle app themed around many of its originals is planned for later this month. As for what’s out now, they also released Netflix Party Games, which includes five games tailored for get-togethers that can be played directly on TVs using a smartphone as a controller. It should be noted that there are a few other non-party game titles launching with the initiative, like a not-very-good version of Missile Command, where you point your phone at the screen to aim anti-ballistics, but based on the branding and messaging, it’s clear these party games are the focus. Basically, if Netflix’s previous mobile focus was aimed at toppling Apple Arcade, then this latest attempt is competing with the Jackbox Party Packs of the world.
On some level, the move makes sense: many more people are watching Netflix on TVs rather than their phones. By placing the games directly in the Netflix app that most viewers are using, these games are way easier to find than when you had to sift through the App Store in hopes of finding something covered under a Netflix subscription. However, having trotted out Netflix Party Games at a family get-together, these offerings are fairly unconvincing. The short version is that of the games in the initial selection, they largely either feel targeted at a more casual audience, but are a bit too bland, or are aimed at more traditional console players, but don’t measure up to the best party games on those platforms.
To start with the setup process (aka, the first barrier to entry), each player scans a QR code shown in the Netflix app on a TV, which pairs their phone to work as a controller for what’s shown on the TV. Depending on the game, there are a few different control methods available, with some utilizing a simple vertical layout that treats your phone more like a TV remote, while others use a more traditional horizontal layout with touchscreen buttons that simulate a game console controller.
While the pairing process seems like it should have been straightforward in theory, in practice, there were some bugs. At least one person would tend to have a controller syncing issue where the screen indicated that they would eventually automatically connect when the game started, only for this to never actually happen, forcing them to quit and try again. These kinds of issues will hopefully be ironed out, as the games are apparently in “Beta” at the moment, but especially for less tech-literate folks, this will be a problem up front.