Neutrogena apologizes for its treatment of Hayden Panettiere

These revelations have provoked a couple of different backlashes at Neutrogena over the years, but few as fervent as the one that erupted this week, in the wake of Panettiere’s death. Facing calls for boycotts and angry comments on its social media posts, Neutrogena made a statement on its Instagram today addressing Panettiere’s assertions that she felt unsupported by her long-time partners. “We are deeply saddened by Hayden Panettiere’s passing,” the statement begins. “For more than a decade, Hayden was a valued member of our Neutrogena community. We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be.”

In addition to lavishing the late Panettiere with praise, Neutrogena also said it’d be putting at least some of its money where its mouth is. Although it didn’t give specific details about where the funds would be going, the company went on to say in the statement that “Hayden’s courage in sharing her challenges helped inspire important conversations and awareness. We are making a significant investment to a long-standing community health partner to help give more women access to the support they need, including care for postpartum depression. We will share more details with this community when plans are in place.” It did not then go on to say “Now please stop trying to get #NeutrogenaBoycott trending on social media,” but that part is presumably implied.

Panettiere died on August 16. A preliminary report from police, per People, stated that no signs of foul play had been observed in her death.