Never mind: Esquire is taking over the Style Network instead of trying to makeover G4
Late last year it was reported that Esquire Magazine would extend its lifestyle brand by showing G4 how to be a man channel, beginning with putting down the game controller and picking up a shoe tree, because every man needs a shoe tree for all the expensive shoes he’s definitely always buying. Like so many makeovers, it was met with some resistance, and questions of whether anyone really needs this much gingham, let alone enough to necessitate an entire network devoted to its propagation. But fans of G4 can now relax in their ill-fitting pants: NBCUniversal has decided at the last minute to leave G4 alone to wallow in untidiness, and instead have Esquire take over Style, a network that already shares the magazine’s mission of helping the average person better themselves by showing them things they can’t afford.
